NEW YORK--With children's products comprising one of the oral care category's fastest-growing segments, licensed merchandise and technological innovation are playing key roles in driving that success.
"When it comes to selling to a child or a parent, the right property can be more important than a trusted brand name," a buyer for a regional drug chain notes.
According to figures compiled by ACNielsen last year, the children's oral care market is one of the fastest-growing segments in the overall category, accounting for $60 million in toothpaste sales in all three mass market channels and showing potential for more growth in coming years.
Because of …
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